The person behind the strategy.

I am Venezuelan-born and based in Pietarsaari, Finland, where I have built both my professional and personal life.

My background is quite diverse. I studied law in Venezuela and later continued my education in Finland in business and international business, eventually building my career around marketing, digital strategy and communications.

I am naturally curious and enjoy learning things that connect creativity, business and technology. In recent years, I have become especially interested in AI, automation and how new technologies can make everyday work smarter and more efficient.

Outside work, I enjoy nail art and beauty techniques, learning about wellbeing, exploring languages and cultures, and discovering new food and gastronomic experiences.

Living between different cultures has shaped the way I work and communicate. I tend to look at situations from different perspectives, adapt quickly and stay curious about how people, businesses and markets behave.